In the dedicated ad spot, the partners lean into iconic movie pairings to announce their holiday gift pack.
Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume ...
Teams and leagues see the tech as a way to expand their memorabilia markets and boost their brands.
Platforms like Discovery+ are releasing originals and other holidays specials.
It's never been easier to get a bottle of Gatorade or bag of pretzels while lounging on the couch.
Just Egg kicks off its seasonal marketing as more consumers plan for healthier, Earth-friendly meals—and skeptical elders.
Tula Skincare CEO Savannah Sachson shares her expertise on forming brand partnerships with influencers and creators.
Lush went off the grid on November 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok and stepping away from one of the most prominent arteries connecting brands and consumers.
Don’t just be jealous of Maximum Effort, the creative agency founded by Ryan Reynolds. With new owner MNTN’s bundled media and creative service, they could make your next ad. Rafael Canton is a staff ...
It's time to dispel the myth of the 'average customer.' ...